Privacy Notice

This Privacy Notice explains how Chetna Chudasama, collects, uses, stores and shares your personal data when you use this website, contact us, book services, purchase products, or undertake DNA testing.

Who we are

Chetna Chudasama is the data controller for the personal data collected through this website and in connection with our services, except where another organisation independently controls that data.

Contact details

Chetna Chudasama
Email: hello.ChetnaChudsama@gmail.com
Address: London, Woodford Green, IG8 7BT

What data we collect

We may collect:

• Your name and contact details

• Enquiry, booking and payment information

• Consultation notes and service history

• Diet, lifestyle and wellbeing information you choose to share

• Relevant health information

• Genetic and DNA testing information where you choose to proceed with testing

• Information relating to a child where a parent or legal guardian instructs us on the child’s behalf

• Technical website data such as IP address and cookie-related information

Health and genetic data are treated as special category data under UK GDPR and require additional protection.

How we use your data

We use your data to:

• Respond to enquiries

• Provide services and consultations

• Manage bookings, records and payments

• Arrange and interpret DNA testing where requested

• Send service communications

• Comply with legal and regulatory obligations

• Improve website functionality and security

• Send marketing communications where lawful or where you have opted in

  
  

Lawful bases

Depending on the circumstances, we rely on:

• Contract

• Legal obligation

• Legitimate interests

• Consent

Where we process health or genetic data, we also rely on an appropriate condition under UK GDPR, which may include explicit consent.

DNA testing and LifeCode GX

If you choose DNA testing, relevant personal data, sample details, consent records and report-related information will be processed in connection with LifeCode GX to administer the testing service and provide your report. LifeCode GX states that testing involves a cheek swab, consent documentation, and the option to run additional reports from the original sample for up to 6 months.

Depending on the activity, Chetna Chudasama and LifeCode GX may act as separate independent controllers of your personal data. Your data will also be subject to any applicable LifeCode GX privacy and consent documentation.

Who we share your data with

We may share your data with:

• LifeCode GX, where necessary for DNA testing

• Payment, booking, website and email providers

• Professional advisers where needed

• Regulators or authorities where required by law

We do not sell your personal data.

International transfers

Where service providers process data outside the UK, we will take reasonable steps to ensure appropriate safeguards are in place.

How long we keep your data

We keep personal data only for as long as reasonably necessary for the purposes for which it was collected.

As a general rule:

• Enquiries: up to 12 months

• Client records and consultation notes: 6 years after the end of the client relationship

• Marketing data: until you unsubscribe or withdraw consent

• Website analytics and cookie data: in line with provider settings

• DNA testing records: for as long as necessary to administer the service, provide interpretation, and meet legal or professional obligations

The ICO expects retention periods to be linked to purpose and clearly explained.

Your rights

You may have the right to:

• Access your personal data

• Correct inaccurate data

• Request erasure

• Restrict processing

• Object to processing

• Withdraw consent where consent is relied upon

To exercise your rights, contact us using the details above.

You also have the right to complain to the Information Commissioner’s Office (ICO).

Cookies

This website may use cookies and similar technologies for functionality, analytics and performance. Where required, we will ask for consent before placing non-essential cookies.